Studies show that the average consumer must be exposed to a product six to eight times before making decisions to buy. Publishing a newsletter as part of your marketing campaign can increase the potential profit from existing customers becoming long-term buyers.
If you want to keep customers, a newsletter is a must. The frequency of your publication will really be determined by your area of expertise. A weekly or monthly newsletter allows you to put your business name in front of your customers repeatedly. And your topics will be determined by your area of expertise.
A newsletter, whether in print or via email, is a timeless way to keep customers informed, and thus build a solid customer base. Your customers will appreciate useful information and begin to look forward to receiving your publication.
Follow these five tips to create an effective newsletter for your business:
1. Offer valuable, rich content
2. Be consistent in frequency
3. Develop a central theme for your newsletter
4. Be brief
5. Have a call to action.
In the production and final copy of your business newsletter, you need skill and common sense. Consult a good copywriter if you need to. Be careful not to jam-pack your newsletter with sales pitches as this will bore your potential and existing customers, and you as well stand the chance of losing credibility on what you might have to say.
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